PrixPrix Co. Ltd. is a new company based in Tokyo, providing high-quality fashion, beauty and sporting products. They distribute Vibram FiveFingers footwear, Salinas swim-wear and lingerie, Amatora hair and beauty products and will shortly be working with fashion house Eva Franco. The brief was to shoot fashion photos for the Salinas swim-wear range, urban sporty shots for Vibram and to shoot product photography for the website. I also designed, built and host a full bi-lingual [English/Japanese] e-commerce enabled website for PrixPrix. 

Visit PrixPrix online here.

On top of the ‘trad meets modern’ tag, Patrick had some reasonably firm ideas of what he wanted: trains, station platforms, a kimono-clad model… more specifically a model clad in a particular shade of orange kimono. The particular orange that was very much part of the colour-scheme of his restaurant. Briefs that allow some interpretation for the photographer are good. Tight briefs [excuse the potential innuendo] are also good, as they focus the mind and the camera: get in, get the shot, get out. No ambiguity. After seeing my work online and discovering my knowledge of Tokyo, Patrick was to allow me a little of both worlds: a fairly focused remit but one that would remain open to my own on-the-ground interpretation.

Read a full write-up of this shoot, with more photos, here at japanorama.co.uk about how I produced these shots for what ended up as a 14foot-long mural.